The common people of Barovia. Pale, hollow-eyed, and worn down by centuries of fear. They stare openly at strangers and rarely speak unless spoken to, and even then offer little. Most keep to the three settlements, unwilling to risk the roads or the woods after dark.
They trade in old coins bearing the profile of Strahd von Zarovich and dress plainly, keeping whatever valuables they have hidden indoors. They are not unfriendly by nature, but trust is hard won here. Those who do warm to outsiders tend to do so with a quiet, lasting loyalty.